WordPress – Responsive theme customisation

Digital Agency, Professional Services

CMS CSS3 HTML5 Javascript Responsive WordPress

We were approached by a Digital Agency regarding a Professional Services client. As a bolt-on to an existing project, they were asked to create a low cost website using WordPress CMS for one of the subdivisions of the client.


An eConsultancy Top 100 Digital Agency approached us with a project. They were working extensively with a large Professional Services firm in central London on a number of enterprise level solutions, but in the course of that work had been asked to develop a reasonably simple WordPress website for one of the company's sub-divisions. Not wanting to tie up their own development team, but also not wanting to send the client elsewhere, the agency asked us to take on this project under NDA.



Due to a lack of both design and development resource within their own team at that time, the Agency asked us to use a pagebuilder theme and to work with just a sitemap and brand guidelines to develop an initial execution of the site in WordPress. There was no artwork or wireframes to work with, so once we had the initial layouts, we then liaised directly with the client to tweak the layouts as required until it met their expectations.

Using WordPress CMS and an off-the-shelf theme with a pagebuilder, we created a site in line with the sitemap and brand guidelines. We sourced a selection of images, and worked under direction from the client to move sections around the various pages, to change layouts, to add and remove functionality (such as accordion and tabbed sections) and to edit copy and images.

Due to the nature of the project, we were unable to provide an upfront estimate of how long the process would take which we would always usually do, so it was agreed with the Digital Agency that we’d log the hours we spent on their in-house time management tool.



Due to the fluid nature of the project, we worked collaboratively with the client, meaning that they were extremely happy with the end result. Our Agency partner were also pleased, as it meant they could fulfil their obligations to the client, without really having to touch this part of the project at any stage.